
This Los Angeles bakery, known for their authentic Mexican products and Monarch Butterfly conservation, is designed to reflect its values and mission. Being a Mexican bakery, it was important for our team to recognize the possible public perception and combat negative stereotypes. The brand is light, airy, kind, and inviting as a way to differentiate ourselves from other popular coffee brands but also to reflect our products. The foam of Mexican hot chocolate, the creaminess of coffee, and the golden crust of baked bread – all are elements people love most about these products and are all reflected in the brand.
RETAIL DISPLAYS & EXPERIENCES

RETAIL GIFT SET DISPLAYS
THE CHALLENGE
Create an appealing holiday gift set display in a small space that would showcase the contents of the boxes without allowing guests to take from them.
THE SOLUTION
THE SOLUTION
We created stand-up cutouts of each gift set, propped up by an easel backing. These would allow for layering and depth given the small space. Being cutouts, the contents could be shown but not removed. QR codes were added to the backdrop to encourage guests to order online and ship anywhere in the continental US, eliminating an arduous step in gift-giving.
RETAIL EXPERIENCES
THE CHALLENGE
Create a culturally authentic ofrenda for Dia de Muertos in a small space that is branded, creates an experience for the guests, and remains culturally sensitive tonally.
THE SOLUTION
A custom branded backdrop and table-runner for the ofrenda creates the branding needed in the small space to then create an ofrenda around. The ofrenda should not appropriate indigenous practices, nor negate its intention to honor our community and family – meaning the photos are of passed relatives for the retail workers of each store. Offerings of the company's products (bread, coffee, chocolate) can be placed in the specified baskets and mugs.

EMAIL CAMPAIGNS



GRAPHICS, RENDERINGS, & COMPOSITES

Photoshop Rendering & Custom Specs for the Tradeshow booth at ExpoWest

Email Blast & Social Media gif featuring Holiday-themed Giftsets

Product KLD for Cafe de Olla Coffee Bag

Website landing page with Valentine's-Themed hero header & product renderings

Valentine's-Themed Giftset Promotion for Social & Email ad campaigns

Hispanic Heritage Month Illustration for merchandise

Coverage announcement for Social Media

Product ccampgin for Social & Email Campaigns

Halloween-Themed Social Media post

Product rendering for Amazon Storefront

Illustration for Dia de los Muertos

Illustration of Retail Store for Halloween

Pride-Themed Cookie Promotion

Catering Announcement Graphic for Social & Email Campaigns

New Product Announcement for Menu Prints and Digital Activations



PRODUCT PHOTOGRAPHY










