This Los Angeles bakery, known for their authentic Mexican products and Monarch Butterfly conservation, is designed to reflect its values and mission. Being a Mexican bakery, it was important for our team to recognize the possible public perception and combat negative stereotypes. The brand is light, airy, kind, and inviting as a way to differentiate ourselves from other popular coffee brands but also to reflect our products. The foam of Mexican hot chocolate, the creaminess of coffee,  and the golden crust of baked bread – all are elements people love most about these products and are all reflected in the brand.
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