Stonehenge Health is a health & wellness-centered company whose primary product line is focused on assisting in everyday wellness. With a massive rebrand and several product launches underway, the creative team was responsible for all things front-end: packaging, sale campaigns, social media advertising, e-commerce marketplaces, and a shift to Shopify.
THE PROBLEM
Stonehenge Health faced significant challenges as they aimed to modernize their brand and connect with a younger demographic, shifting their primary audience from 65+ to the 45+ age range. The company needed a comprehensive rebrand to revitalize their visual identity, which felt outdated and lacked appeal for their desired market. Their email campaigns lacked consistency and impact, diminishing engagement and customer retention. Additionally, their social media advertising was underdeveloped, limiting their ability to effectively capture and convert a broader online audience. Stonehenge Health was at a pivotal moment, requiring a strategic designer who could bring fresh, cohesive visuals and elevate their digital presence to drive growth
and relevancy.
Stonehenge Health faced significant challenges as they aimed to modernize their brand and connect with a younger demographic, shifting their primary audience from 65+ to the 45+ age range. The company needed a comprehensive rebrand to revitalize their visual identity, which felt outdated and lacked appeal for their desired market. Their email campaigns lacked consistency and impact, diminishing engagement and customer retention. Additionally, their social media advertising was underdeveloped, limiting their ability to effectively capture and convert a broader online audience. Stonehenge Health was at a pivotal moment, requiring a strategic designer who could bring fresh, cohesive visuals and elevate their digital presence to drive growth
and relevancy.
THE SOLUTION
To tackle these challenges, I helped lead the company’s rebranding efforts, crafting a modern, vibrant identity that maintained trust with existing customers while appealing to a younger audience. I established a streamlined process for email campaigns, delivering consistent, eye-catching visuals that boosted open rates and conversions. Recognizing the potential of social media advertising, I expanded our reach by developing high-performing ad creatives through rigorous A/B testing tailored to each platform, which increased engagement and brought in new leads. Through strategic design decisions and a deep understanding of our audience, I helped Stonehenge Health successfully transition to a more contemporary brand, positioning them for sustained growth and market relevance.
SALES & ADVERTISEMENTS
E-COMM & PRODUCT PHOTOGRAPHY
