Upwards is the largest childcare network in the U.S., revolutionizing access to affordable, high-quality care through a tech-driven marketplace and government partnerships. As a Graphic Designer, I supported their mission by creating engaging, brand-consistent assets across digital and print platforms—amplifying their impact on families, providers, and employers nationwide.
THE PROBLEM
Upwards is a rapidly scaling childcare tech company serving both private and public sector clients. As the organization expanded to support a growing number of military families, there was an increased demand for strategic marketing initiatives across digital and experiential channels. I contributed to the development and execution of cohesive email marketing campaigns, optimized paid media efforts on Meta platforms, and led a comprehensive refresh of social media strategy to enhance brand visibility and engagement.
THE SOLUTION
To address these challenges, I was brought on to manage high-volume and detail-intensive design projects that required precision, consistency, and a fast turnaround—tasks that couldn’t be prioritized amid broader strategic initiatives. Collaborating closely with a highly cohesive and talented marketing team, we successfully streamlined asset development and delivered targeted creative solutions aligned with our departmental goals.
Interdepartmental Assets
